Standard Procedure is a new Australian sun- and skincare brand founded by professional surfer Dion Agius and Zepha Jackson, who comes from a family of long-time sunscreen manufacturers. A perfect combination to produce sunscreen that can withstand the toughest elements. Their packaging, marketing and content might be inspired by the good old beach days in the 60’s and 70’s, their products are of very high quality even to today’s standards. Standard Procedure mixes a very protective sun-care range with native Australian super fruits containing antioxidants and vitamins a, b + c. And of course, Standard Procedure is a reef friendly product free of paba, parabens, oxybenzone and octinoxate. We wouldn’t expect less.